Events and Special Projects Intern
Sherrell joined Women Leaders in College Sports in June 2019. Being a member since 2017 Sherrell has spoken on the Rising Stars Circle Call and is a graduate of Women Leaders Symposium 2018 as a well as a 2018 Convention Scholarship recipient.
Prior to Women Leaders Sherrell was the Director of Marketing and Business Development for Kentucky State University. In her role she was responsible for providing strategic direction around the Thorobreds marketing, advertising, branding, and business development efforts. She brought in multiple new sponsors and donations exceeding $25,000. While also coordinating and executing several athletic events and in game promotions. Her focus was to create a great fan experience while impacting the student athlete.
Sherrell joins Women Leaders with an extensive breadth and depth of valuable marketing experience across both the collegiate and professional sporting industries. Prior to Kentucky State University she completed several marketing, promotions, and business development internships with Nova Southeastern University, North Carolina Central University, and Fayetteville State University. She was also employed at the Durham Bulls Minor League Baseball Team in their Marketing and Promotions department. Sherrell has spent time volunteering with both the Miami Beach Bowl and the Chick-fil-A Peach Bowl.
The Durham, North Carolina native is a member of Women Leaders in College Sports, Minority Opportunities Athletic Association, College Sports Information Directors of America, National Association of Athletic Development Directors, and the National Association of Collegiate Marketing Administrators. She also just completed her third year as a member of the Derby City Dynamites, a semi-professional women’s tackle football team.
A 2013 graduate of Winston-Salem State University with a degree in Interdisciplinary Studies, Sherrell also earned her master’s degree in Sport Management from Old Dominion University.
Contact Sherrell: Sherrell@womenleadersincollegesports.org
Follow Sherrell on Twitter: @Sherrell_Riley | 816.389.8207