Director of Strategic Partnerships
Robyn Matthews joined the Women Leaders in College Sports team in January 2019. Originally from Scotland, Robyn is responsible for revenue generation including identifying, cultivating and soliciting strategic partnerships for the organization, all fundraising efforts and maintaining current relationships with donors and partners of Women Leaders.
Robyn comes to Women Leaders from Navigate Research, a trusted advisor to leading brands and organizations in sports and entertainment. Navigate Research are known to be a team of experts in applying business intelligence – through research, data, and analytics – to measure and value marketing investments and guide major strategies and decisions. Since May 2016, Robyn held the position of Consumer Insights Specialist working with multiple clients helping them determine the value of their partnerships and understand how they were performing.
Prior to Navigate Research, Robyn worked as a Graduate Assistant in Ticket Operations at Arizona State University for two years while earning her Master’s degree in Communication Studies. During Robyn’s master’s degree, she explored how memorable messages influence college and professional level female athletes – a passionate subject matter which ultimately helped pave a path to working for Women Leaders. Robyn also attended Arizona State University as an undergrad and competed from 2010-2013 as a Division I athlete on the Sun Devil Swimming team while earning a degree in Kinesiology with a minor in Communication. From 2009-2010, Robyn attended West Virginia University where she was originally recruited from overseas to be a member of the WVU swim team. Robyn also represented both Scotland and Great Britain throughout her swimming career, winning a silver at the Commonwealth Youth Games in India and a silver at the World Youth Championships in Mexico.
Follow Robyn on Twitter: @RobynMatthews91
Contact Robyn: [email protected] | 816.389.8200 ext. 9