Julie Cromer Peoples /// Associate Vice Chancellor for Athletics, Senior Associate Athletics Director and SWA /// University of Arkansas (DI)
Entering her second year at the University of Arkansas, Julie Cromer Peoples serves as Senior Associate Athletics Director for Administration and Sports Programs and Senior Woman Administrator (SWA) for Razorback Athletics. As a member of the department’s executive leadership team, Cromer Peoples leads the sport administrator group responsible for day-to day administration of Arkansas’ 19 varsity sports. In addition, she guides strategic planning for the executive staff, while assisting with fundraising efforts. She also serves as liaison to the Southeastern Conference, the Chancellor’s Administrative Policy Council, the Faculty Senate and the Faculty Athletics Committee, and she provides strategic direction and oversight of departmental initiatives and units focused on student-athlete well-being and development, student-athlete graduation, sports performance, competitive success, gender equity and Title IX compliance.
Actively engaged in intercollegiate athletics nationally, Cromer Peoples has served on committees and working groups within the NCAA, the Southeastern Conference, the Big Ten Conference, the 1A Athletic Directors’ Association (1A AD), the National Association for Collegiate Women Athletics Administrators and the National Association for Athletics Compliance (NAAC), which she led as President in 2013-14. Cromer Peoples currently is a member of the 1A AD Fellows Program and she recently was appointed to the NCAA Committee on Women’s Athletics. She has delivered speeches, instructed seminars and served on expert panels at numerous national conferences and forums, including events hosted by the NCAA, the Knight Commission and various professional organizations. In June 2012 she received NAAC’s Frank Kara Leadership Award for her contributions to the field of athletics compliance.
Cromer Peoples joined the University of Arkansas after spending four years at Indiana University and previously working at the NCAA. As the Executive Associate Athletics Director and SWA at Indiana, Cromer Peoples was a member of the department’s senior management team providing leadership, consultation and guidance to the intercollegiate athletics division. As SWA, she was the department’s liaison to the Big Ten Conference and the NCAA and she served on the Big Ten Sports Management Committee and the Big Ten Administrators Council. In addition, Cromer Peoples guided the Department’s sports administration efforts, chairing a team of administrators responsible for Indiana University’s 24 varsity sports, while serving as the primary sport administrator for the football, volleyball and women’s basketball programs. She was one of the first women in the Big Ten to supervise all football operations, including staffing, scheduling, and facility planning.
Prior to joining the NCAA, Cromer Peoples was the Assistant Athletics Director and SWA at Wright State University, where she was the primary administrator for seven varsity sports while supervising the athletics compliance and academic support services units. At the beginning of her career, Cromer Peoples worked at the Midwestern Collegiate Conference, where she began as an intern and ended her tenure as Assistant Commissioner for Compliance and Championships.
Cromer Peoples received an MPA in policy analysis from the Indiana University School of Public and Environmental Affairs and she is an Honors College graduate of Missouri State University.