NEW at the National Convention: Revenue Generation Track
Become an expert at boosting revenue using insights, trends, technology and relationships.
As the world of collegiate athletics evolves, so does the role of athletic directors. In order to become an AD, you must have fundraising experience. This is true for all divisions! Our industry is in the midst of a self-proclaimed "arms race," and every school is vying for new facilities, new buildings, and more. Fundraising experience—whether in capital campaigns, media rights, or ticket revenue—is the one of the first skills mentioned in our conversations with search firms and university presidents. Somehow you must show that you understand the role revenue plays in athletics and how to generate it.
We’re offering a brand-new Revenue Generation Track at the National Convention Oct. 8-10 in Dallas. Presented by Paciolan and Learfield, the specialized track will have five breakout sessions, each covering a different fundraising topic critical to leaders in college sports:
- Women Leaders in Revenue Generation
- Trends in Multimedia
- Ticket Pricing and the Interconnectedness of Fundraising
- Using Ancillary Events to Leverage Ticket Sales and Fundraising
- Leveraging Social and Digital Media to Drive Revenue
The Revenue Generation Track will teach you to successfully grow revenue through key relationships, strategic insights, industry trends, digital media, and technology solutions. In addition to showing you how to create new revenue streams, the sessions will also share how to boost those streams that already exist.
There’s no extra cost to participate in the Revenue Generation Track. Register today to attend the National Convention and join us in Dallas! Don’t miss the opportunity to grow your expertise—and your bottom-line. #RaiseYourGame
About our partners
The Revenue Generation Track is sponsored by Learfield and Paciolan, leaders in ticketing, fundraising, marketing, analytics and technology solutions. Learfield is deeply rooted in the collegiate athletics landscape and manages the multimedia rights and sponsorship initiatives for nearly 130 colleges. Paciolan holds relationships with 120 colleges nationwide, and recently announced it is part of the Learfield family.
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